Case Study

Digital Campaign Jan 2021 – Jan 2022 A Collaboration For Cardmember Convenience Virtual, virtual, virtual! The pandemic changed the world as we used to know it, and at JCB we like to make life as flexible and convenient as possible for our Cardmembers. Online has become the way forward more than

Brand Collaboration Overview JCB International (Europe) Ltd. and The Bicester Collection partnered in 2019 to enable JCB acceptance and to grant JCB’s 140 million cardmembers access to a bespoke world of special offers across 7 Villages. This included La Vallée Village (France), La Roca Village (Spain), Las Rozas Village

How this campaign came to life: From July 2021 to October 2021, JCB partnered with LUISAVIAROMA (LVR) to offer JCB cardmembers from Japan, South Korea, Taiwan, Hong Kong, Thailand, Indonesia, Vietnam, Philippines, and China, etc. an exclusive 10% discount code with purchase when spending Є300 or more online. The objective:

The JCB PLAZA Lounge Paris collaborated with Galeries Lafayette Haussmann to share luxury vouchers with JCB cardmembers for a deluxe gift with purchase. The promotion was so popular that the gifts needed to be replenished to support the remainder of the campaign. How this campaign came to life: In 2019,

Cross-border promotion for Thai Cardmembers with the Bicester Village Shopping Collection® saw an over 100% increase in spend. From January 2019 to December 2019 JCB data showed spend growth at over 163% at Bicester Village (UK) and 148% at La Vallée Village (France). How this partnership came to life: * JCB

JCB data shows a 22% YOY growth in total spend across La Vallée Village in 2019 with JCB cardmembers from Korea, Thailand, Vietnam, Bahrain and the Philippines increasing spend by over 50%. JCB International (Europe) Ltd. worked with JCB issuing markets (including Japan, Singapore, China, Taiwan, Hong Kong, Thailand, and