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Market Trends

2 Posts
Four key lessons from marketing during a pandemic
Business Insights

Four key lessons from marketing during a pandemic

The four things I have taken away from marketing during a pandemic By Victoria Perea-Usher, Vice President, Marketing Communications, JCB International (Europe) Ltd. In 2020, armed with our team’s marketing framework and considered calendar for the year, I felt confident about our marketing strategy. Of course, that vision was
4 min read
10 tips for optimising ecommerce
Ecommerce

10 tips for optimising ecommerce

Among our 141 million global cardmembers we have seen incredible growth in European ecommerce transactions over recent years, as our cardmembers continue to spend with their favourite retailers and brands in a seamless and safe online environment. From 2016 to 2019, online transactions in Europe among our Asian cardmembers have
3 min read
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