Better with Omotenashi
Omotenashi is the Japanese principle of placing importance on the highest standards of care, support and understanding. It’s the approach we take every day, which has allowed us to build the authentic connections needed for lasting brand loyalty and trust. And it's why we can unlock the growth you're looking for with the most valuable Cardmembers worldwide.
The Art of Omotenashi
Ethos? Approach? Promise? Culture? Art? Omotenashi is all of the above. Its guiding principles mean we apply the highest standards of care, consideration, integrity, and respect, to everything we do. From building a network for growth and value, to protecting our Cardmembers with secure payments technology. It’s why doing business with JCB is so refreshing and unique. And why the payments world is #BetterWithOmotenashi™.
Episode 1 - What is the true power of partnerships for merchants and acquirers?
In this video, we invite Yasoda Ruhee, Head of Partnerships Europe at Checkout.com*, to discuss how the ethos of omotenashi helps to build strong, collaborative relationships.
Episode 2 - Do trust and transparency really drive positive business results?
We think so, and so does Worldpay’s Compliance Director, Charlotte Philo*. She considers the key principles of omotenashi to be honesty, openness and two-way dialogue, and explains how these improve knowledge sharing.
Episode 3 - How can authentic human connections make business flow better for merchants and acquirers?
This video sees us speak with Planet’s Tobi Caesari and The Bicester Collection’s Graham Stanford* about the value of the human touch in business relationships, while taking us through their interpretations of omotenashi.
Find out more about how business is #BetterWithOmotenashi
*Business partners interviewed in October 2023