In this episode of the JCB Gateway To Growth podcast, Victoria Perea Usher, VP Marcomms, sits down with Thomas Heigl, Senior Vice President, Sales and Marketing at JCB International (Europe) Ltd to discuss the world of ecommerce.
- The pillars of great online customer experience
- Why it is important to have an omnichannel offering
- Expectations of Asian shoppers and the benefits to European retailers
Key discussion points:
- 4:22 – Surge in global ecommerce spending
- 10:29 – Meeting the expectations of diverse Asian customers
- 12:09 – The four pillars of embedded commerce
- 16:08 – Security, trust and authentication
- 19:22 – Sales success of Bike Components due to optimising for Asian ecommerce
- 23:33 – Tips for excellent customer service
About the podcast:
Gateway To Growth is a podcast series from JCB International focused on all things payments related and the trends and innovations that are driving growth in this sector.