How this campaign came to life:
From August 2023 to December 2023, JCB partnered with Wertheim Village and Ingolstadt Village to offer JCB Cardmembers an exclusive 10% discount and complimentary luxury coach service, refreshment voucher, plus Shopping Express services in both villages.
JCB Cardmember Insights:
From 2022 to 2023, JCB Cardmembers increased their spending by 173% at both Wertheim Village and Ingolstadt Village with the special offer promotion. Luxury fashion brands from Italy were particularly appealing to JCB Cardmembers, accounting for 34% of their total spend across the two villages during this period.
The Result:
Ingolstadt Village
- JCB Cardmembers’ spend in Ingolstadt Village has increased 163%.
- Italian and British brands were the top spending brands among JCB Cardmembers in Ingolstadt Village in 2023.
- From 2022 to 2023
- JCB Cardmembers from China and Taiwan increased spend by 356% to Ingolstadt Village.
- Spending by Indonesian JCB Cardmembers in Ingolstadt Village increased by 1082%.
Wertheim Village
- JCB Cardmembers’ spend in Wertheim Village has increased 212% from 2022 to 2023.
- In 2023, German and American brands were the top spending brands among JCB Cardmembers in Wertheim Village.
- From 2022 o 2023
- Spend from JCB Precious Card increased 503%.•JCB Chinese cardmembers' spending in Wertheim Village increased by 1,742%.
- Spending by Indonesian JCB Cardmembers in Wertheim Village increased by 575%.
Source: JCB sales data 2022 - 2023
