Better With Omotenashi

Better with Omotenashi

Omotenashi is our way of staying focused. Being diligent and having an eye for detail. Central to our heritage, it's why we can offer our merchant partners and 146 million Cardmembers* smoother payment experiences and why we're their global payment network of choice.

As you might expect, The Bicester Collection are sticklers for everything being, just so. So, when we created a promotion for seven of their villages, we knew it had to be exceptional. Thankfully, our central ethos of omotenashi is founded on making sure everything is perfect.  

With our partnership programme, we have successfully enabled JCB acceptance to grant our cardmembers access to a world of special offers from these villages, accompanied by social media activations which included special offers and benefits. The result of this campaign? The Bicester Collection saw an over increase in spend ranging from 31% - 281% across the cardmembers (YoY 2020 to 2021). Now, who says you can’t bottle success?

The Art of Omotenashi


Ethos? Approach? Promise? Culture? Art? Omotenashi is all of the above. Its guiding principles mean we apply the highest standards of care, consideration, integrity, and respect, to everything we do. From building a network for growth and value, to protecting our Cardmembers with secure payments technology. It’s why doing business with JCB is so refreshing and unique. And why the payments world is #BetterWithOmotenashi™.

Unpacking Omotenashi

Episode 1 - What is the true power of partnerships for merchants and acquirers?

In this video, we invite Yasoda Ruhee, Head of Partnerships Europe at*, to discuss how the ethos of omotenashi helps to build strong, collaborative relationships.

Episode 2 - Do trust and transparency really drive positive business results?

We think so, and so does Worldpay’s Compliance Director, Charlotte Philo*. She considers the key principles of omotenashi to be honesty, openness and two-way dialogue, and explains how these improve knowledge sharing.

Episode 3 - How can authentic human connections make business flow better for merchants and acquirers?

This video sees us speak with Planet’s Tobi Caesari and The Bicester Collection’s Graham Stanford* about the value of the human touch in business relationships, while taking us through their interpretations of omotenashi.

Find out more about how business is #BetterWithOmotenashi

*Business partners interviewed in October 2023

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