Better With Omotenashi

Better with Omotenashi

Trust. Knowing someone is there for you, ready to help when needed. This is invaluable and it's why we have worked hard to achieve it. So much so, it's embedded into how we do business. Formally, called omotenashi, it's the sincere desire to build meaningful relationships of trust and prosperity. A point of difference that has already attracted 146 million high-value Cardmembers* from across the globe.

Looking for ways that we can support merchants is what we do. We call this shared trust and prosperity, omotenashi. This sincere desire to help is why our partners know we’ll be there for them, ready whenever its needed. From special offers for cardmembers, to ensuring payments are seamless and secure.  No wonder we’ve attracted over 146 million high-value cardmembers* and 39 million merchants* at Düsseldorf Tourismus, who are happy to welcome us.

*As of October 2022

The Art of Omotenashi


Ethos? Approach? Promise? Culture? Art? Omotenashi is all of the above. Its guiding principles mean we apply the highest standards of care, consideration, integrity, and respect, to everything we do. From building a network for growth and value, to protecting our Cardmembers with secure payments technology. It’s why doing business with JCB is so refreshing and unique. And why the payments world is #BetterWithOmotenashi™.

Unpacking Omotenashi

Episode 1 - What is the true power of partnerships for merchants and acquirers?

In this video, we invite Yasoda Ruhee, Head of Partnerships Europe at*, to discuss how the ethos of omotenashi helps to build strong, collaborative relationships.

Episode 2 - Do trust and transparency really drive positive business results?

We think so, and so does Worldpay’s Compliance Director, Charlotte Philo*. She considers the key principles of omotenashi to be honesty, openness and two-way dialogue, and explains how these improve knowledge sharing.

Episode 3 - How can authentic human connections make business flow better for merchants and acquirers?

This video sees us speak with Planet’s Tobi Caesari and The Bicester Collection’s Graham Stanford* about the value of the human touch in business relationships, while taking us through their interpretations of omotenashi.

Find out more about how business is #BetterWithOmotenashi

*Business partners interviewed in October 2023

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