Better With Omotenashi

Better with Omotenashi

Omotenashi is the Japanese principle of placing importance on the highest standards of care, support and understanding. It’s the approach we take every day, which has allowed us to build the authentic connections needed for lasting brand loyalty and trust. And it's why we can unlock the growth you're looking for with the most valuable Cardmembers worldwide.

With a mutual partnership founded on shared trust and prosperity, our relationship with Euronet 360 Finance has developed over the years towards a common goal – attracting consumers with quality services and seamless experience. It is this close collaboration at the technical and business level that has ensured today, we meet rapidly changing market and cardmember demands.

While we like to call this meaningful partnership, omotenashi, no matter what you call it,  it’s why acquirers and merchants find us hard to resist.

*As of October 2022

The Art of Omotenashi


Ethos? Approach? Promise? Culture? Art? Omotenashi is all of the above. Its guiding principles mean we apply the highest standards of care, consideration, integrity, and respect, to everything we do. From building a network for growth and value, to protecting our Cardmembers with secure payments technology. It’s why doing business with JCB is so refreshing and unique. And why the payments world is #BetterWithOmotenashi™.

Unpacking Omotenashi

Episode 1 - What is the true power of partnerships for merchants and acquirers?

In this video, we invite Yasoda Ruhee, Head of Partnerships Europe at*, to discuss how the ethos of omotenashi helps to build strong, collaborative relationships.

Episode 2 - Do trust and transparency really drive positive business results?

We think so, and so does Worldpay’s Compliance Director, Charlotte Philo*. She considers the key principles of omotenashi to be honesty, openness and two-way dialogue, and explains how these improve knowledge sharing.

Episode 3 - How can authentic human connections make business flow better for merchants and acquirers?

This video sees us speak with Planet’s Tobi Caesari and The Bicester Collection’s Graham Stanford* about the value of the human touch in business relationships, while taking us through their interpretations of omotenashi.

Find out more about how business is #BetterWithOmotenashi

*Business partners interviewed in October 2023

You've successfully subscribed to The Payments Hub
Great! Next, complete checkout to get full access to all premium content.
Error! Could not sign up. invalid link.
Welcome back! You've successfully signed in.
Error! Could not sign in. Please try again.
Success! Your account is fully activated, you now have access to all content.
Error! Stripe checkout failed.
Success! Your billing info is updated.
Error! Billing info update failed.