Better with Omotenashi

Better with Omotenashi

Understanding? Care? Attention to detail? At JCB, these considerations are central to everything we do. So much so, that our ethos is centred around omotenashi. It's a unique approach to business that's allowed us to form relationships founded on mutual trust that have, in turn, accelerated growth, revenue, and value for our acquiring partners.

With a little bit of JCB and omotenashi, spectacular growth can happen.   

Nets expanded their reach across Nordic territories by launching Dankort mobile, powered by JCB’s advanced mobile solution J/Speedy™ contactless technology, for which payments became a simple ‘tap and go’ for consumers. A shift that ensured 60% of all Dankort transactions are carried out using a contactless terminal and the numbers expanded over the years.

It is this fusion of technological know-how, and understanding of client’s needs that allows us to be there with the right solution when it’s needed. A combination that we like to think of as 21st Century omotenashi.

The Art of Omotenashi


Ethos? Approach? Promise? Culture? Art? Omotenashi is all of the above. Its guiding principles mean we apply the highest standards of care, consideration, integrity, and respect, to everything we do. From building a network for growth and value, to protecting our Cardmembers with secure payments technology. It’s why doing business with JCB is so refreshing and unique. And why the payments world is #BetterWithOmotenashi™.

Unpacking Omotenashi

Episode 1 - What is the true power of partnerships for merchants and acquirers?

In this video, we invite Yasoda Ruhee, Head of Partnerships Europe at*, to discuss how the ethos of omotenashi helps to build strong, collaborative relationships.

Episode 2 - Do trust and transparency really drive positive business results?

We think so, and so does Worldpay’s Compliance Director, Charlotte Philo*. She considers the key principles of omotenashi to be honesty, openness and two-way dialogue, and explains how these improve knowledge sharing.

Episode 3 - How can authentic human connections make business flow better for merchants and acquirers?

This video sees us speak with Planet’s Tobi Caesari and The Bicester Collection’s Graham Stanford* about the value of the human touch in business relationships, while taking us through their interpretations of omotenashi.

Find out more about how business is #BetterWithOmotenashi

*Business partners interviewed in October 2023

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