It’s no secret that Asian spending in Europe means big business, with a huge number of these transactions flowing through JCB. But, with such a vast and varied customer base and ever-changing consumer demands and expectations, it’s not always easy to identify shoppers and habits most relevant to you and your business.
At JCB, we’ve made it our business to understand our cardmembers and their changing needs inside out. And through distilling down our cardmember insights and investigating current market trends, evergreen expectations, and customer must-haves, we’ve identified the five key personas we think you should really get to know. Breaking down what really matters to them, why and how they spend their money, and how you, the merchant and retailer, can capture their interest and provide for their needs whilst they travel from Asia to Europe.
This e-book explores the motivations and spending drivers/ triggers for these five key customer bases, relevant to the dominant vertical segments of food & beverage, retail, entertainment, transport, hotels and beyond.
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