How LuisaViaRoma and JCB collaborated to introduce valuable Cardmembers to the brand
How this campaign came to life:
From July 2021 to October 2021, JCB partnered with LUISAVIAROMA (LVR) to offer JCB cardmembers from Japan, South Korea, Taiwan, Hong Kong, Thailand, Indonesia, Vietnam, Philippines, and China, etc. an exclusive 10% discount code with purchase when spending Є300 or more online.
The objective: