Better With Omotenashi

Always welcoming.

Understanding. Attention to detail. Looking for what's needed before anything needs to be said. We know this as omotenashi and it's central to how we do business.

A very different approach - Omotenashi

Truly connected.

As a global brand with 175 million cardmembers^* we work collaboratively and wholeheartedly with our merchants and acquirers to achieve great things together.

The right support

Completely trusted.

Trust and commitment are at the heart of all our partnerships. They're built and reinforced by speaking honestly, listening respectfully, and keeping promises.

The better way

Omotenashi has helped to make us a global brand.

Omotenashi is a very different way of conducting business. It is the Japanese culture of placing value on exceptional care and understanding and of fostering authentic connections and loyalty.

By placing omotenashi at the core of our operations, we've established ourselves as a leading global payments network, driving growth and value for nearly 71 million^* merchant partners and 175 million^* cardmembers worldwide.

This is what it means to be #BetterWithOmotenashi.

We're always there for you.

With over 60 years of industry expertise and valuable cardmember insights, we adhere to the highest standards of customer care, support, and protection. This allows us to deliver the seamless, secure payment experiences that our partners and cardmembers demand and deserve and to forge mutually beneficial partnerships.

We pride ourselves on meeting your needs, worldwide.

As the leading international payment brand based in Japan, we are proud to provide payment solutions that offer customers frictionless and secure transactions, making us a trusted partner.

As payment speed and scope continue to grow, our evolution ensures that merchants and acquirers benefit from some of the most advanced and secure solutions available. We also provide dedicated support, which includes market intelligence, strategic promotions and penetration of new markets.

The Economy
of Trust.

At JCB, we focus on omotenashi, the art of customer care, to build trust and enhance customer experiences while guiding businesses through complex, global regulatory challenges. Hear from leaders in the payments industry, as they discuss what they believe the touchpoints for fostering an economy of trust are.

What does it take to build trust in payments?

From security to future trends, emerging technologies to customer expectations, discover how we create positive growth in this discussion between Dojo, Fintech Finance, Nexi, Worldline, Worldpay, and JCB. ^{^}

What challenges are payments facing?

Whether it's combining customer experience with compliance, extracting the best value from data, or ensuring robust security solutions that are inspiring, Dojo and Nexi discuss what's driving payments.

Frictionless Payments: The right way to growth.

Can collaboration among merchants, acquirers, and card issuers drive growth? What does the future of payments hold? Discover the answers from Worldpay to these questions and more.

Discover what's in store for the industry.

Hear from Worldline as we discuss what are the key challenges facing the payments process and what the future may hold for the industry.

The Evolution of Payments:
Key Growth Drivers across the European Region.

Download eBook

Download this e-book to explore key factors influencing European businesses across the payment's ecosystem. Understand international consumer needs and discover strategies for protecting payments. Learn about regulations that create opportunities and the emerging technologies that are driving growth and customer loyalty.

Download e-book

* As of September 2025.

^ Business partners interviewed in July 2024