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JCB

Welcome more high-value guests: ​Meet the Asian travellers​

Our "Asian Traveller Personas" guide introduces you to some of Asia's most valuable travellers, including over 169 million+ JCB Cardmembers, from where they shop, how they spend, to what keeps them coming back. Learn how to tap into this fast-growing, high-value audience by accepting JCB.

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JCB Cardmember Personas

Turn every booking into a business opportunity with JCB

JCB Business Opportunity

JCB is your gateway to 169 million+ valuable, loyal cardmembers from across Asia. In a competitive market where seasonal gaps can hit hard, standing out means offering not just a room, but the payment experience guests expect.

By accepting JCB, you can:

  • Attract high-value Asian travellers. They journey further, so often stay longer and spend more.
  • Unlock access to 18+ countries with millions of loyal JCB Cardmembers.
  • Offer seamless, mobile-first payments from booking to check-out.
  • Stay competitive. Leading hotels already attract JCB guests, don't miss out.


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Elevate every stay with a better experience

Welcome more high-value guests, delight them at every touchpoint, and watch your bookings grow. Complete your payment acceptance line-up by including JCB alongside global schemes, so no sales opportunities are missed.