How TheDoubleF and JCB collaborated to expand brand awareness

1 MIN READ
Case study

JCB and TheDoubleF’s drove new revenues and customers during the campaign promotion. Enhancing TheDoubleF’s brand awareness across Asia.

How this campaign came to life:

From November 2022 to April 2023, JCB partnered with TheDoubleF to offer JCB Cardmembers from Japan, South Korea, Taiwan, Hong Kong & China with a 15% discount when purchasing items worth €250 EURO or more.

The objective:

The main objective for TheDoubleF was to build brand awareness across the APAC region by creating a bespoke promotion to target JCB’s cardmembers, who are known as being valuable.

The campaign promotion landscape:

JCB curated a bespoke media campaign to target specific audience by channel to reach broader distribution.

  • JCB Websites
  • JCB SNS Channels
  • Paid Media

The result:

  • 4.2M+ overall impressions with 65K+ clicks were gained on Google advertising
  • The campaign provided 76.2% increase in net new customers to TheDoubleF
  • The net new customers’ average transaction value was 458% higher than the campaign threshold €250 EURO.
  • JCB brought an average spend per transaction which has a notable 46% growth in ATV from Nov – Apr 21/22 to 22/23.

Key learnings:

Marketing audience – The age groups that received the highest number of impressions and interactions were the 25–34 age group in Japan, 45–54 in Taiwan, and 65+ in Hong Kong. Males had a greater number of impressions and interactions, with a particularly strong presence in Japan and Taiwan.

Cardmember demographic – Of all transactions, 75% originated from Japanese cardmembers, followed by 21% from Taiwanese cardmembers. Although the participants from Hong Kong were fewer, their high purchase tickets contributed to the increase in ATV.